Lumail vs Drip
Lumail
Drip
Ecommerce email marketing platform
Lumail and Drip pricing and feature comparison
Free allowance
Lumail
$0
Drip
14-day trial
$0 · 3,000 emails · Unlimited subscribers
14-day trial
Paid entry
$20/month, 40,000 included, then $0.60/1,000
$39/month for up to 2,500 active people
Pricing basis
Unlimited subscribers; pricing follows email volume
Highest active-people count in the month, plus send volume
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Visual workflows with triggers, decisions, delays, goals, and split tests
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
MCP connector, enabled on request by support, plus REST API
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Workflows can be marked transactional; no separate transactional API or SMTP relay
Publishing surface
Capture pages and custom web domains; not a general website builder
Onsite pop-ups, slide-ins, embedded forms, and quizzes
Choose Lumail if…
- You store a large list but send selectively; Drip lists 25,000 contacts at $289/month
- You need a transactional API or SMTP relay next to campaigns
- Your agents should work without a support ticket to enable access
Choose Drip if…
- You run a Shopify, WooCommerce, or BigCommerce store and want cart and purchase flows
- You want onsite pop-ups and quizzes in the same product as email
- You want free migration and onboarding for a larger list
Where Drip is strong
A real alternative, not a straw man.
Drip is an ecommerce email platform for online stores, with visual workflows, onsite pop-ups, and revenue attribution, billed by active people and send volume. People pick Drip when they need small and mid-size online stores that want email triggered by store behavior.
- Ecommerce workflows with purchase goals, product blocks, and revenue attribution
- Every feature from $39/month, with unlimited sends at the entry tier
- MCP connector for Claude and ChatGPT, plus REST API and webhooks
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than Drip, stay.
The questions people actually ask
Is Lumail cheaper than Drip?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. Drip's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and Drip?
Choose Drip if you sell on Shopify, WooCommerce, or BigCommerce and want purchase-triggered workflows and onsite capture. Choose Lumail for unlimited subscribers billed by emails sent, workflows on every plan, transactional email, and 89 MCP tools.
Can I migrate from Drip to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.