Lumail vs Kajabi
Lumail
Kajabi
All-in-one platform for courses, coaching, and community
Lumail and Kajabi pricing and feature comparison
Free allowance
Lumail
$0
Kajabi
30-day trial
$0 · 3,000 emails · Unlimited subscribers
30-day trial
Paid entry
$20/month, 40,000 included, then $0.60/1,000
Basic from $179/month ($143 billed yearly)
Pricing basis
Unlimited subscribers; pricing follows email volume
Flat subscription with contact caps; unlimited marketing emails
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Broadcasts and sequences on all plans; advanced automations on higher plans
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
MCP with 111 tools on every plan, plus a built-in AI assistant
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Purchase and account notices only; no general transactional API
Publishing surface
Capture pages and custom web domains; not a general website builder
Newsletters, landing pages, funnels, websites, courses, and memberships
Choose Lumail if…
- You want unlimited subscribers from $20/month instead of a $179 platform
- You need transactional email via API or SMTP next to campaigns
- You want graph workflows and 89 MCP tools focused on email
Choose Kajabi if…
- You sell courses, coaching, memberships, or community
- You want a paid newsletter and website without a separate commerce stack
- You want AI to draft offers, courses, and email sequences in one account
Where Kajabi is strong
A real alternative, not a straw man.
Kajabi is an all-in-one creator business platform for courses, coaching, community, and checkout, with unlimited marketing emails on contact-capped plans. People pick Kajabi when they need coaches and educators who want courses, community, checkout, and email in one account.
- Products, marketing, payments, and delivery in one connected system
- Courses, coaching, memberships, communities, paid newsletters, and checkout
- MCP with 111 tools across courses, email, contacts, and commerce
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than Kajabi, stay.
The questions people actually ask
Is Lumail cheaper than Kajabi?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. Kajabi's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and Kajabi?
Choose Kajabi for one platform that handles courses, coaching, community, checkout, and email. Choose Lumail for pricing by emails sent, unlimited subscribers, graph workflows, and transactional email without buying a course platform.
Can I migrate from Kajabi to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.