Lumail vs MailPoet
Lumail
MailPoet
WordPress email marketing plugin
Lumail and MailPoet pricing and feature comparison
Free emails / month
Lumail
3,000
MailPoet
5,000
Unlimited subscribers · $0
500 subscribers · $0
Paid entry
$20/month, 40,000 included, then $0.60/1,000
$8/month
Pricing basis
Unlimited subscribers; pricing follows email volume
Subscriber count; paid Business and Agency plans include unlimited emails
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Visual automations triggered by signups, tags, and WooCommerce orders or carts
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
PHP API inside WordPress; no MCP, CLI, or TypeScript SDK
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Can send WordPress and WooCommerce store emails through its sending service
Publishing surface
Capture pages and custom web domains; not a general website builder
Signup forms, checkout opt-in, and newsletters inside WordPress
Choose Lumail if…
- You are not on WordPress or do not want email tied to a plugin
- You want to pay by emails sent, not for every store customer on the list
- You need MCP tools, CLI, SDK, REST API, and SMTP
Choose MailPoet if…
- Your site runs on WordPress and WooCommerce
- You want managed sending and store revenue stats in WordPress
- You are an agency managing many WordPress sites
Where MailPoet is strong
A real alternative, not a straw man.
MailPoet is a WordPress plugin for newsletters, signup forms, and WooCommerce automations, priced by subscriber count with optional managed sending. People pick MailPoet when they need wordPress and WooCommerce site owners who want email inside their admin.
- Runs inside WordPress; posts and products drop into emails
- WooCommerce automations and branded store emails
- Its own sending service handles delivery and bounces
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than MailPoet, stay.
The questions people actually ask
Is Lumail cheaper than MailPoet?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. MailPoet's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and MailPoet?
Choose MailPoet when email must live inside WordPress and WooCommerce. Choose Lumail for unlimited subscribers billed by emails sent, graph workflows, transactional email, and 89 MCP tools instead of a WordPress plugin.
Can I migrate from MailPoet to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.