Lumail vs Ortto
Lumail
Ortto
Marketing automation with a customer data platform
Lumail and Ortto pricing and feature comparison
Free allowance
Lumail
$0
Ortto
14-day trial
$0 · 3,000 emails · Unlimited subscribers
14-day trial
Paid entry
$20/month, 40,000 included, then $0.60/1,000
Starter at $237/month billed yearly for 10,000 contacts
Pricing basis
Unlimited subscribers; pricing follows email volume
Contact count, with email volume as a separate adjustable limit
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Visual journeys with email, SMS, push, delays, conditions, and splits
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
In-app AI for subject lines and filters, plus a remote MCP mostly for reports
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Professional plans and up, after support approval
Publishing surface
Capture pages and custom web domains; not a general website builder
Forms, popups, and surveys; landing pages on Professional
Choose Lumail if…
- You store a large list but send selectively; Starter is $237/month at 10,000 contacts
- You need transactional email on every paid plan without an approval step
- Agents should run the account through MCP, CLI, and SDK, not only read reports
Choose Ortto if…
- You want customer data, journeys across channels, and live chat from one vendor
- You need landing pages, lead scoring, and dedicated IPs in one package
- You prefer marketer-facing AI on top of a contact database
Where Ortto is strong
A real alternative, not a straw man.
Ortto combines a customer data platform with visual journeys, email, SMS, push, and a support inbox, priced by contact count. People pick Ortto when they need saaS and ecommerce teams that want customer data, journeys, and a support inbox in one product.
- Customer data, journeys, messaging, analytics, and support in one product
- Public pricing with a contact slider and annual discounts
- Remote MCP plus a REST API that includes transactional send
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than Ortto, stay.
The questions people actually ask
Is Lumail cheaper than Ortto?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. Ortto's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and Ortto?
Choose Ortto for a customer data platform plus journeys across email, SMS, push, and live chat, if contact billing works for you. Choose Lumail for unlimited subscribers billed by emails sent, workflows on every plan, transactional email, and 89 MCP tools.
Can I migrate from Ortto to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.