Lumail vs SendPulse
Lumail
SendPulse
Multichannel marketing platform
Lumail and SendPulse pricing and feature comparison
Free emails / month
Lumail
3,000
SendPulse
15,000
Unlimited subscribers · $0
500 subscribers · $0
Paid entry
$20/month, 40,000 included, then $0.60/1,000
Standard from $12/month for 500 subscribers
Pricing basis
Unlimited subscribers; pricing follows email volume
List size with unlimited sends, or prepaid email packs; SMTP billed separately
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Visual flows across email, SMS, web push, and chatbots
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
In-app AI writing with limited free prompts, plus an MCP server
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Separate SMTP product with its own plans; 12,000 free emails a month
Publishing surface
Capture pages and custom web domains; not a general website builder
Website builder, landing pages, forms, pop-ups, and courses
Choose Lumail if…
- You store a large list but send selectively; SendPulse is $78/month at 10,000 subscribers
- You want transactional email in the same account, not a second product
- You want 89 MCP tools, CLI, and SDK that cover workflows
Choose SendPulse if…
- You want email, chatbots, CRM, landing pages, and courses from one vendor
- You email a small list heavily and want unlimited sends from $12/month
- You need WhatsApp or Telegram chatbots next to email
Where SendPulse is strong
A real alternative, not a straw man.
SendPulse is a contact-priced email platform bundled with CRM, chatbots, landing pages, courses, SMS, and a separate SMTP product. People pick SendPulse when they need small businesses that want email, chatbots, CRM, and courses in one inexpensive dashboard.
- Generous free email plan plus free chatbots, CRM, and website
- Standard is $12/month at 500 subscribers with unlimited sends
- Chatbots, CRM, SMS, web push, and courses alongside email
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than SendPulse, stay.
The questions people actually ask
Is Lumail cheaper than SendPulse?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. SendPulse's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and SendPulse?
Choose SendPulse for one cheap platform covering email, chatbots, CRM, websites, SMS, and courses, if list-size billing works for you. Choose Lumail for unlimited subscribers billed by emails sent, workflows on every plan, transactional email, and 89 MCP tools.
Can I migrate from SendPulse to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.